Peter Gollwitzer, a psychology professor at New York University who specializes in the relationship between goals and behaviour, discovered that people have to make plans on how to implement their goals. The most effective plans are those that specify when, where and how you want to act on your goals by using an “if-then” format. Therefore “if” you want to change your probiotic intake “then” we can support you by offering a subscription of our AliveBiome probiotic caps. Too simple? – just try it.